{"id":145,"date":"2023-04-06T16:08:53","date_gmt":"2023-04-06T04:08:53","guid":{"rendered":"https:\/\/atatu.co.nz\/?page_id=145"},"modified":"2024-01-18T15:43:36","modified_gmt":"2024-01-18T02:43:36","slug":"about","status":"publish","type":"page","link":"https:\/\/atatu.co.nz\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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\nOur Story\n<\/h2>
\nWelcome to Atat\u016b. We're\u00a0 trusted partners in digital marketing and optimization. But we're not just an agency; we're real people that have spent time in the trenches building our business and understand\u00a0 the wide range of complexities that go into a successful business. We're also a husband and wife team with 5 kids! our oldest Tay is now 19 and has recently joined the family business to provide support with the everchanging landscape of social media channels like tik tok and instagram.\u00a0

From manufacturing, branding, logistics and marketing, we cover a wide range of expertise. We're a small team that leverage's system's and automation to get more done with less.

We're seasoned business builders with a track record of launching and scaling successful ecommerce businesses into the 6 and 7 figure range. In fact we still run several ecommerce businesses and leverage this hand's on experience with our clients.\n<\/div>
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\n2013\n<\/div>

\nFounded by Kat and Dave\n<\/h4>
\nOur journey began with exclusive NZ distribution rights for Vari.com standing desks. In 6 months we had hit $1million in online sales through our skills in organic seo combined with stellar customer service.

We then automated systems and outsourced our warehousing to a 3PL to reach $3million yearly sales with a very small team.\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>
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\n2015\n<\/div>

\nSale of our party supplies business\n<\/h4>
\nTo double down on our most successful projects we sold our party supply business Eventfull\u00ae that sold a range of fun things like confetti cannons, lantnerns and led lights.\u00a0

This 6 figure business was a lot of fun from sourcing products in China to branding and selling them online. Margins were consistently over 70% gross profit.\n<\/div>\n<\/div>\n<\/div>
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\n2016\n<\/div>

\nLaunch of luxury outdoor furniture range\n<\/h4>
\nWe developed a range of luxury floating beanbags that we sold globally to fancy hotels and discerning pool owners. Originally made in China we brought manufacturing back to NZ and upgraded materials and construction.

Brand highlights include a feature in the NZ herald that generated over $40k in sales within 24hours, you can see the feature here<\/a>\u00a0The photoshoot's and product testing were also a lot of fun.\u00a0

We built this business up to mid 6 figures then sold to a group in Canada to free up a bit more time for the growing family\u00a0\n<\/div>\n<\/div>\n<\/div><\/div>
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\n2018\n<\/div>

\nForay into Coworking\n<\/h4>
\nWe setup a coworking space in our town (Papamoa, Tauranga) to connect other business owners and entrepreneurs.\u00a0

Whilst not our biggest moneymaking venture to date it was a privilege to see connections happening and we have great friends to this day from our time running the shared space.\n<\/div>\n<\/div>\n<\/div>
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\n2020\n<\/div>

\nCovid & Consulting\n<\/h4>
\nWe started to get people asking us for assistance with their online businesses which lead to us starting to offer\u00a0marketing consulting & implementation.

Our early venture Vari was winding down naturally in NZ due to increases in import costs and market saturation so we took this opportunity to help others along their path.\n<\/div>\n<\/div>\n<\/div><\/div>
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\n2022\n<\/div>

\nA change of scenery, Lake Taup\u014d\n<\/h4>
\nWith 5 kids and no parents in Tauranga we were missing the family so we made the bold move to relocate to Taup\u014d to be closer to Kat's parents.

We've now set up a new coworking space to connect the local business community called Innovate Central<\/a> and have continued to help business grow their sales and revenue whilst also working on some e-commerce projects of our own\n<\/div>\n<\/div>\n<\/div>
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\nIf you're a business owner with an established business or are looking to start something new feel free to reach out, we'd love to hear from you.\u00a0

Kind regards

Kat, Dave & Tay<\/b>\n<\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Our Story Welcome to Atat\u016b. We’re\u00a0 trusted partners in digital marketing and optimization. But we’re not just an agency; we’re real people that have spent time in the trenches building our business and understand\u00a0 the wide range of complexities that go into a successful business. We’re also a husband and wife team with 5 kids! […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/pages\/145"}],"collection":[{"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":10,"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/pages\/145\/revisions"}],"predecessor-version":[{"id":433,"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/pages\/145\/revisions\/433"}],"wp:attachment":[{"href":"https:\/\/atatu.co.nz\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}